Move over Victoria’s Secret. Lane Bryantjust won the prize for sexiest campaign of 2015.

The plus-size brand launched its#ImNoAngel advertisements on Monday, featuring models Ashley Graham, Marquita Pring, Candice Huffine and more. The women, styled in Lane Bryant’s exclusive bra collection Cacique, define “sexy” in numerous ways during the ad. They’re also using social media to further challenge conventional beauty standards.

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#ImNoAngel comes at the height of a debate surrounding the term “plus-size.” Earlier this year, author Ajay Rochester created the trending phrase, #DropThePlus, and Model and activist Tess Munster started #EffYourBeautyStandards. The two campaigns contribute to the ongoing conversation regarding fair representation of a varied body types in fashion and media.

The #ImNoAngel hashtag is gaining steam Twitter and Instagram, as women express gratitude for Lane Bryant’s message of diversity and inclusion.

This article comes from Huffington Post.